Gao Yuanyi 0373945

Gao Yuan Yi  0373945 Interactive Design  / Bachelor of Design (Hons) in Creative Media / Taylor's University Project 1 INTRUCTION Project 1 Objective The objective of this assignment is to develop a comprehensive proposal for the redesign of an existing website. The proposal should demonstrate your ability to critically evaluate a website' s design and functionality, and to propose design solutions that enhance user experience, aesthetics, and performance. Assignment Description: You are required to select an existing website which you feel has several design and UX issue and prepare a detailed proposal for its redesign. The proposal should address the following key aspects: Website Analysis: Current Design Evaluation: Provide a critique of the current design, focusing on layout, color scheme, typography, imagery, and overall aesthetics. User Experience (UX):  Assess the site' s usability, navigation, accessibility, and responsiveness. Identify pain points or areas that c...

16/10/2024 - 13/11/2024  Week 4 - Week 7 Gao Yuan Yi  0373945 GCD61004  Advanced Typography  / Bachelor of Design (Hons) in Creative Media / Taylor's University Task 2A&B Key Artwork & Collateral  LECTURES Lecture 4 AdTypo_4_Designing Type Why is there a need to keep designing new fonts? 1. Type design carries a social responsibility so one must keep improving its legibility.  2. Type design is a form of art expression. Artists create when they find a need to be fulfilled. 1. Frutiger by Adrian Frutiger Fig 1. 1. 1 Frutiger, Week 4 Designed by the Swiss type designer Adrian Frutiger in 1968, specifically for use in the French airport.  The purpose is to create a clean, distinctive and legible typeface that is easy to see from both close up and far away.  Consideration / Limitations: Letterforms needed to be recognized even in poor lightings, or when the reader was moving quickly past the sign. 2. Verdana by Matthew Carter Fig 1. ...