Gao Yuanyi 0373945

13 /7/24 - 27/7/24（week 13 - week 14） Gao Yuan Yi  0373945 Typography Final Compilation & Reflection SUBMISSIONS Task 1: Exercises 22/4/24-27/5/24（week 1-week 5） Exercise 1 Type Expression Final Type Expression - JPEG. Week 3 Final Type Expression - PDF, Week 3 Final animation timeline (16 frames), Week 4 Exercise 2 Text Formatting Final Task 1: Exercise 2 - Text Formatting - JPEG Final Task 1: Exercise 2 - Text Formatting, with grid visible Final Task 1: Exercise 2 - Text Formatting, without grid visible HEAD LINE Font/s: Bembo Std Type Size/s: 72 pt Leading: 36 pt Paragraph spacing: 0  BODY Font/s: Bembo Std Type Size/s: 9 pt Leading: 11 pt Paragraph spacing: 11 pt Characters per-line: 57 Alignment: left justified Margins: 123 mm top, 26 mm left + right + bottom Columns: 2 Gutter: 10 mm Task 2  Typographic Exploration & Communication 27/5/24 - 14/6/24（week 6 - week 8） Final Editorial Spread Final Editorial Spread (PDF) Final Editorial Spread (Grids) (PDF) M...

1 7/6/24 - 12/7/24（week 9 - week 12） Gao Yuan Yi  0373945 Typography Task 3  Type Design & Communication LECTURES All lectures are completed in Task 1: Exercises 1 & 2 INSTRUCTIONS Task 3  Type Design & Communication For Task 3, we were required to design 9 different typefaces which have subtlety, character, presence, legibility and readability. Below are the letters we need to design: "s e t o g l i d h n ! # , .". Upon completion of the font, we need to create a basic A4 size poster displaying our font. Sketches Fig.1.1 Sketches #1-5 Fig.1.2 Sketches #6-9 I came out 9 kinds of designs after week 9. My favorite sketch is #5.  Based on the feedback given by Mr Max, #2 can be chosen to proceed to digitisation stage. Digitisation I started by sketching out the rough ideas for all the letters that need to be digitised. Fig. 2. 1 Letter Deconstruction Fig. 2. 2 Typeface Outcome While digitising the designs, I used the rectangles of equal size to check an...

27/5/24 - 14/6/24（week 6 - week 8） Gao Yuan Yi  0373945 Typography Task 2  Typographic Exploration & Communication Lecture Week 5   T ypo_5_Understanding 1. Understanding letterforms The uppercase letter forms below suggest symmetry, but in fact it is not symmetrical. lt is easy to see the two different stroke weights of the Baskerville stroke form (below); more noteworthy is the fact that each bracket connecting the serif to the stem has a unique arc. Fig.1.1 Baskerville 'A' The uppercase letter forms may appear symmetrical, but a close examination shows that the width of the left slope is thinner than the right stroke. Both Baskerville (previous) and Univers (below) demonstrate the meticulous care a type designer takes to create letterforms that are both internally harmonious and individually expressive. Fig.1.2 Univers 'A' The complexity of each individual letterform is neatly demonstrated by examining the lowercase 'a' of two seemingly similar sans-serif...

  22/4/24-27/5/24（week 1-week 5） Gao Yuan Yi  0373945 Typography Task 1: Exercises Lecture Week 1   a） Typo_0_Introduction In this lecture, Mr. Vinod introduce us to typography, which can be seen in our daily lives and can be used in a wide range of different fields. What is Typography？ Typography is the art of creating letters. It is  also animated and can infiuence wedding website design, app design, ect. It is important for designers.  Typograpgy has evolved over 500 years, from calligraphy to lettering, and finally to typography.  The arrangement of types includes selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letter pair (kerning).  The terms Typography also applies to the style, arrangement, and appearance of leeters, numbers, and symbols created by the process.  Font : A fonts refers to the individual font or weight within the typeface, l.e.:  Fig.1.1 Exam...