Design Principles | Task 3 Developement & Design

3/3/2025 - 17/3/2025  Week 5 - Week 7

Gao Yuan Yi 0373945

GCD60804 Design Principles / Bachelor of Design (Hons) in Creative Media / Taylor's University

Task 3 Developement & Design

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Task 3

In this task, we are required to create a work of design, based by the idea I have proposed in Task 2. We are expected to apply our knowledge of design principles in our idea development and final design. We may use any medium and/or materials, except for full photography, that are suitable to convey our final visual message.

I decided to use Improve Design #1 to continue my task 3.

Fig.1.1 Improve Design #1

Fig.1.2 Original painting: 'Rain Dove' - Adrienne Stein

2019

8 in x 10 in (20.3 cm x 25.4 cm)

In this design, I changed the positions of the dove and the character, placing them facing each other. In the original painting, the dove stands on the character's shoulder, but in my design, I moved its position and extended the flower crown on the character's head, letting the dove perch on the branches of the crown. This also makes the character and the dove face each other, showing a different kind of connection between them. It adds a touch of playfulness to the design while keeping the original painting's peaceful and beautiful style.

Since the original artwork is an oil painting, I think I cannot complete my design well in a short time using oil painting. So, I have considered the following creative methods:

1. Digital Painting

Advantages: It can imitate the texture and brushstrokes of oil painting and is easy to edit. 

It saves drying time and speeds up the process. 

2. Collage & Mixed Media

Advantages: It combines existing oil painting textures, making the work faster. 

Both digital and physical collage can create a strong visual effect. 

How to Do It: Digital collage: Combine oil painting-style images with your design using image software. 

Physical collage: Use printed materials, paint, and texture paste for hand-made work. 

Fig.1.3 Screenshot of progress in Procreate

At first, I tried to create an oil painting feel using Procreate. I wanted to capture all the color details from the original artwork as much as possible. But due to limited time and my own skill level, I realized I couldn’t finish such a detailed piece in a short time. 

So, I decided to try a different style.

Fig.1.4 Screenshot of progress in Adobe illustrator

Fig.1.5 Screenshot of progress in Adobe illustrator

I used a flat and abstract style for my design, replacing the detailed contrast between light and shadow and the warm and cool tones in the original painting. This style is similar to "paper-cut" or "low-poly" art in digital illustration. I focused on dividing shapes and color blocks, giving the design a clear and structured look.

I kept the warm and cool contrast from the original but made the colors simpler and cleaner, reducing gradients and making the blocks more bold and solid. My design feels calmer and more logical, focusing on form and visual clarity while highlighting a sense of simplicity and design.

In the end, I created this artwork, which follows the following design principles:

Balance

• The visual weight is evenly distributed across the composition. The figure on the left and the animal on the right create a sense of symmetrical balance, enhancing the stability of the artwork. 

Contrast

• Color Contrast: The figure's green and purple hues contrast with the cooler tones of the animal and background, creating a warm-cool contrast. 
• Shape Contrast: The organic curves of the figure contrast with the sharp lines of the plants, adding visual interest. 

Rhythm & Movement

• The flowing lines of the figure's hair guide the viewer's eye from left to right, creating a sense of movement. 
• The hanging plants and the suspended animal add a natural rhythm to the composition. 

Unity & Variety

• Color Unity: The artwork maintains harmony through a consistent palette of cool and neutral tones. 
• Element Variety: The inclusion of the figure, plants, and animal enriches the visual layers and adds diversity. 

Emphasis

• The facial contours and slightly open mouth of the figure serve as the primary focal point. 
• The suspended animal, due to its unique position and shape, becomes a secondary point of interest. 

Simplification & Abstraction

• The forms are presented through geometric color blocks and simplified lines, reinforcing the abstract art style.

Final Outcome

Fig.1.6 Final Outcome

GAO YUANYI_Dove, rain_Task 3

Fig.1.7 Final Outcome PDF