22/4/24-27/5/24(week 1-week 5) Gao Yuan Yi 0373945 Typography Task 1: Exercises Lecture Week 1 a) Typo_0_Introduction In this lecture, Mr. Vinod introduce us to typography, which can be seen in our daily lives and can be used in a wide range of different fields. What is Typography? Typography is the art of creating letters. It is also animated and can infiuence wedding website design, app design, ect. It is important for designers. Typograpgy has evolved over 500 years, from calligraphy to lettering, and finally to typography. The arrangement of types includes selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letter pair (kerning). The terms Typography also applies to the style, arrangement, and appearance of leeters, numbers, and symbols created by the process. Font : A fonts refers to the individual font or weight within the typeface, l.e.: Fig.1.1 Exam...
3/2/2025 - 17/2/2025 Week 1 - Week 3 Gao Yuan Yi 0373945 GCD60804 Design Principles / Bachelor of Design (Hons) in Creative Media / Taylor's University Task 1 Exploration Lecture Intro_Elements & Principles of Design 1. Elements of Design Point : The simplest element; repetition forms lines, and movement creates shapes. Line : Defines boundaries of shapes, expresses motion or emotion, and can depict light and shadow when grouped. Shape : A two-dimensional area, divided into geometric (regular) and organic (irregular) shapes. Form : Three-dimensional shapes, often used in sculpture and architecture. Texture : The tactile quality or visual representation of surfaces, divided into actual and simulated textures. Space : Can be two-dimensional or three-dimensional, divided into positive (filled) and negative (empty) space. Colour : Determined by light wavelengths, with three properties: hue, value, and saturation. 2. Principles of Design Contrast : Attracts attent...
25/9/2024 - 16/10/2024 Week 1 - Week 3 Gao Yuan Yi 0373945 GCD61004 Advanced Typography / Bachelor of Design (Hons) in Creative Media / Taylor's University Task 1 Exercises - Typographic Systems & Type & Play LECTURES Lecture 1 AdTypo_1_Typographic Systems Shape Grammar: A set of shape rules that apply in a step-by-step way to generate a set, or language, of designs. Axial System: All elements are organised to the left or right of a single axis. Fig.1.1.1 Axial System Radial System: All elements are extended from a point of focus. Fig.1. 1. 2 Radial System Dilatational System: All elements expand from a central point in a circular fashion. Fig.1. 1. 3 Dilatational System Random System: Elements appear to have no specific pattern or relationship. Fig.1. 1. 4 Random System Grid System: A system of vertical and horizontal divisions. Fig.1. 1. 5 Grid System Transitional System: An informal system ...
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