3/2/2025 - 17/2/2025 Week 1 - Week 3 Gao Yuan Yi 0373945 GCD60804 Design Principles / Bachelor of Design (Hons) in Creative Media / Taylor's University Task 1 Exploration Lecture Intro_Elements & Principles of Design 1. Elements of Design Point : The simplest element; repetition forms lines, and movement creates shapes. Line : Defines boundaries of shapes, expresses motion or emotion, and can depict light and shadow when grouped. Shape : A two-dimensional area, divided into geometric (regular) and organic (irregular) shapes. Form : Three-dimensional shapes, often used in sculpture and architecture. Texture : The tactile quality or visual representation of surfaces, divided into actual and simulated textures. Space : Can be two-dimensional or three-dimensional, divided into positive (filled) and negative (empty) space. Colour : Determined by light wavelengths, with three properties: hue, value, and saturation. 2. Principles of Design Contrast : Attracts attent...
25/9/2024 - 16/10/2024 Week 1 - Week 3 Gao Yuan Yi 0373945 GCD61004 Advanced Typography / Bachelor of Design (Hons) in Creative Media / Taylor's University Task 1 Exercises - Typographic Systems & Type & Play LECTURES Lecture 1 AdTypo_1_Typographic Systems Shape Grammar: A set of shape rules that apply in a step-by-step way to generate a set, or language, of designs. Axial System: All elements are organised to the left or right of a single axis. Fig.1.1.1 Axial System Radial System: All elements are extended from a point of focus. Fig.1. 1. 2 Radial System Dilatational System: All elements expand from a central point in a circular fashion. Fig.1. 1. 3 Dilatational System Random System: Elements appear to have no specific pattern or relationship. Fig.1. 1. 4 Random System Grid System: A system of vertical and horizontal divisions. Fig.1. 1. 5 Grid System Transitional System: An informal system ...
17/2/2025 - 3/3/2025 Week 3 - Week 5 Gao Yuan Yi 0373945 GCD60804 Design Principles / Bachelor of Design (Hons) in Creative Media / Taylor's University Task 2 Visual Analysis Task 2 In this task we are required to write a 300 - 350 word visual analysis of the artwork I selected from the art gallery, sketch 3 ideas on how the selected design can be improved and describe each idea and support it with a rationale in about 30-50 words. Selected Artwork Chosen Reason: I feel a deep connection to the portrayal of women in art. I am not only drawn to external beauty and aesthetics but also eager to capture the inner strength and vitality of women through art. This preference aligns with the core ideas of many art movements and feminist theories. The 'charm and power' I perceive in women is actually a recognition of their complexity—they can be gentle yet strong, mysterious yet rebellious. My sense of power in art may come from my admiration for maternal stren...
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