Typography | Final Compilation & Reflection

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13/7/24 - 27/7/24（week 13 - week 14）

Gao Yuan Yi 0373945

Typography

Final Compilation & Reflection

SUBMISSIONS

Task 1: Exercises
22/4/24-27/5/24（week 1-week 5）

Exercise 1 Type Expression

Final Type Expression - JPEG. Week 3

Final Type Expression - PDF, Week 3

Final animation timeline (16 frames), Week 4


Exercise 2 Text Formatting

Final Task 1: Exercise 2 - Text Formatting - JPEG

Final Task 1: Exercise 2 - Text Formatting, with grid visible

Final Task 1: Exercise 2 - Text Formatting, without grid visible

HEAD LINE
Font/s: Bembo Std
Type Size/s: 72 pt
Leading: 36 pt
Paragraph spacing: 0 

BODY
Font/s: Bembo Std
Type Size/s: 9 pt
Leading: 11 pt
Paragraph spacing: 11 pt
Characters per-line: 57
Alignment: left justified Margins: 123 mm top, 26 mm left + right + bottom
Columns: 2
Gutter: 10 mm



Task 2  Typographic Exploration & Communication
27/5/24 - 14/6/24（week 6 - week 8）

Final Editorial Spread

Final Editorial Spread (PDF)

Final Editorial Spread (Grids) (PDF)

Margins: 10 mm
Gutter: 10 mm

Head
Font: Futura Std

Body
Font: Futura Std
Type Size: 11 pt
Leading: 13 pt
Paragraph spacing: 6 mm
Characters per-line: 50-60
Alignment: left justified


Task 3  Type Design & Communication
17/6/24 - 12/7/24（week 9 - week 12）

FontLab Screengrab

Final Task 3: Type Design and Communication "Yuan Yi" - JPEG

Final Task 3: Type Design and Communication "Yuan Yi" - PDF

Final Poster - JPEG

Final Poster - PDF

Download font here: 
https://drive.google.com/file/d/1TrFFlZI2oNvZFZL_VKaHoVouK4pDRqjY/view?usp=drive_link

REFLECTION

Experience
Throughout the semester, my journey in learning typography, typeface design, Adobe Illustrator, and Adobe InDesign has been incredibly enriching and eye-opening. Initially, I found the sheer amount of information and techniques overwhelming. However, as the weeks progressed, I became more comfortable with the tools and concepts. Working on various projects allowed me to apply theoretical knowledge in practical settings, enhancing my understanding and skills. Each project was a step forward in mastering the software and honing my design abilities.

Observations
One of the most striking observations I made was the intricate relationship between typography and design. Good typography can significantly enhance the readability and aesthetic appeal of a design, while poor typography can detract from it. I also noticed the importance of consistency and alignment in creating professional and visually appealing layouts. Using Adobe Illustrator and Adobe InDesign, I realized how these tools complement each other; Illustrator is excellent for creating detailed vector graphics, while InDesign is ideal for layout and publication design. The seamless integration between these Adobe applications made the design process more efficient and enjoyable.

Findings
Throughout the course, I discovered several key insights:
Typography's Impact: The choice of typeface can dramatically influence the tone and effectiveness of a design. Serif fonts often convey tradition and reliability, while sans-serif fonts are perceived as modern and clean.
Software Mastery: Proficiency in Adobe Illustrator and InDesign requires practice and patience. Mastery of shortcuts and tool functions significantly speeds up the design process.
Design Principles: Fundamental principles such as hierarchy, contrast, and whitespace are crucial in creating compelling designs. Applying these principles consistently leads to more polished and professional outcomes.
Creative Process: The iterative nature of design work emphasizes the importance of feedback and revision. Initial ideas often evolve significantly through critique and refinement.
This semester has laid a solid foundation for my future endeavors in graphic design. The skills and knowledge gained will undoubtedly be valuable as I continue to explore and develop in this field.

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