Advanced Typography | Final Compilation & Reflection

12/12/2024 - 1/1/2025  Week 13 - Week 14

Gao Yuan Yi 0373945

GCD61004 Advanced Typography / Bachelor of Design (Hons) in Creative Media / Taylor's University

Final Compilation & Reflection

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Link to Task 1 Exercises - Typographic Systems & Type & Play

Link to Task 2 Key Artwork & Collateral

Link to Task 3 Type Exploration and Application

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INSTRUCTIONS

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Final Compilation & Reflection

Task 1: Exercises - Typographic Systems & Type & Play

Exercise 1

Fig. 1. 1. 1 Final Grid System - JEPG

Fig. 1. 1. 2 Final Radial System - JEPG

Fig. 1. 1. 3 Final Dilatational System - JEPG

Fig. 1. 1. 4 Final Modular System - JEPG

Fig. 1. 1. 5 Final Random System - JEPG

Fig. 1. 1. 6 Final Bilateral System - JEPG

Fig. 1. 1. 7 Final Transitional System - JEPG

Fig. 1. 1. 8 Final Axial System - JEPG

Fig. 1. 1. 9 Final Task 1: Exercise 1 - Typographic Systems with grids - PDF

Fig. 1. 1. 10 Final Task 1: Exercise 1 - Typographic Systems without grids - PDF

Exercise 2 - Type & Play Part 2

Fig. 1. 2. 1 New image for chosen project

Fig. 1. 2. 2 Traced letters - X, V, Y, N, Z

Fig. 1. 2. 3 Guides in Adobe Illustrator

Fig. 1. 2. 4 First extraction

Fig. 1. 2. 5 Typeface reference - Univers LT Std (47 Light Condensed)

Fig. 2. 3. 11 Final letterform

Fig. 1. 2. 6 First extraction and final letterform

Final Movie Poster

Fig. 1. 2. 7 Final Poster JEPG, Week 4

Fig. 1. 2. 8 Final Poster PDF, Week 4

Task 2 Key Artwork & Collateral 

Fig. 1. 3. 1 Black wordmark on white background

Fig. 1. 3. 2 White wordmark on black background

Fig. 1. 3. 3 Colour palette

Fig. 1. 3. 4 Wordmark in actual colours on lightest shade of colour palette

Fig. 1. 3. 5 Wordmark in lightest shade of colour palette on darkest shade of colour palette

Fig. 1. 3. 6 Wordmark animation (Gif format)

Fig. 1. 3. 7 Task 2A Key Artwork - PDF

Fig. 1. 3. 8 Collateral -1

Fig. 1. 3. 9 Collateral -2

Fig. 1. 3. 10 Collateral -3

Fig. 1. 3. 11 Layout of Instagram accoun

Fig. 1. 3. 12 Screenshot of Instagram account

ig link: (@y.uan_y1) · Instagram 照片和视频

Fig. 1. 3. 13 Task 2B - Collateral - PDF

Task 3 Type Exploration and Application 

Click here to download BranchyBranches.

Fig. 1. 4. 1 Task 3 Idea Proposal - PDF

Fig. 1. 4. 2 Font design - PDF

Fig. 1. 4. 3 Font Presentation Overview

Fig. 1. 4. 4 Font Presentation 1

Fig. 1. 4. 5 Font Presentation 2

Fig. 1. 4. 6 Font Presentation 3

Fig. 1. 4. 7 Font Presentation 4

Fig. 1. 4. 8 Font Presentation 5

Fig. 1. 4. 9 Font Application Overview

Fig. 1. 4. 10 Font Application 1

Fig. 1. 4. 11 Font Application 2

Fig. 1. 4. 12 Font Application 3

Fig. 1. 4. 13 Font Application 4

Fig. 1. 4. 14 Font Application 5

Fig. 1. 4. 15 Final Outcome - PDF

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REFLECTION

Experience

Throughout the Advanced Typography course, I worked on three key tasks. The first task involved exploring different typographic systems such as axial, radial, dilational, random, grid, transitional, modular, and bilateral systems. These exercises helped me better understand how to structure typography and apply it effectively in design.

In the second task, I designed a personal wordmark based on my name and applied it to various promotional materials. This process taught me how to create a unique and meaningful logo from scratch.

For the third task, I designed a full typeface, including uppercase and lowercase letters, numbers, and punctuation. It was a challenging process that required attention to detail and proficiency in font design tools.

Observations

During the first task, I noticed that each typographic system conveys a different mood and message. For example, the axial system feels formal and organized, while the random system looks dynamic and unconventional.

In the second task, I observed how small adjustments, like letter spacing or line thickness, can greatly impact the overall look of a design. Adding personal touches to the wordmark also made it more distinctive and memorable.

When working on the typeface, I realized that consistency and readability are essential. Each letter needed to harmonize with the others while remaining clear at different sizes and formats.

Findings

These tasks showed me how diverse and creative typography can be. Different systems and approaches offer unique ways to solve design problems and create visually interesting results.

I also learned the importance of iteration and feedback. Revising my designs after testing and receiving input made them stronger and more aligned with their purpose.

Finally, I discovered that technical skills in design tools are crucial. Being confident with the software allowed me to bring my ideas to life more effectively.

In summary, these tasks improved my design abilities and gave me a deeper understanding of typography and layout, which will be valuable for future projects.