Information Design | Project 1&2

Gao Yuan Yi 0373945

GCD60504 Information Design / Bachelor of Design (Hons) in Creative Media / Taylor's University

Project 1&2

---

---

PROJECT 1 & 2: INFOGRAPHIC POSTER [40%]

TIME FRAME: WEEK 06 - WEEK 09

DEADLINE: WEEK 10

DESCRIPTION: 

After time exploring media and learning about information design, you will now develop an infographic that presents a series of different processes as visuals rather than text.

REQUIREMENT:

Your main intention is to analyse the 'delivery mechanism's' that affect the outcomes of your infographics. Though content is important, however the aim of this presentation is too look at what makes an infographic presentation work or does not work. This includes content but only as one of the many components of an infographic:

PART 1: Infographic poster (20%)           

INSTRUCTION:

1. Choose 1 infographic poster reference from Internet
2. Redesign the poster into A4 size. Sketch the idea and process 
3. Redesign and simplify the poster based on visual hierarchy & typography 
4. Simplify the poster's design based on color, shape & pattern 
5. Attach your final poster on E-Portfolio with explanation and reflective writing 

PART 2: Minimal animated infographic (20%)

INSTRUCTION:

1. Animate your infographic poster into one static loop animation page
2. Loop duration in between 15 - 30 second
3. Size: 1080 x 1920 px (Vertical Video) upload to your own Youtube channel

Fig.1 1 Reference poster

In this project, I chose a poster introducing matcha as my redesign subject. I selected this poster because I really enjoy matcha-based foods and drinks, and I found many areas within the design that could be improved.

1. Lack of Clear Information Structure

• The layout is random, with no clear reading flow (such as top-to-bottom or left-to-right).
• There is no distinction between primary and secondary information. For example, 'Matcha' is the only heading, but other important elements like tool names have no explanation.

2. No Descriptive Text

• Each item is labeled only with its name (e.g., 'chawan', 'kyusu', 'chashaku') without a description of its function or relevance to matcha preparation.
• 'Camellia sinensis' is a scientific term that may not be familiar to general audiences and lacks a simplified explanation.

3. Low Contrast and Weak Visual Focus

• The overall color tone is too close to the background, making it hard to distinguish key elements.
• White items blend into the light background, reducing visual clarity.

4. Crowded Layout

• The central teapot (kyusu) takes up a large portion of the space, making the layout feel cramped and unbalanced.

5. No Hierarchy or Categorization

• All items are presented at the same level without grouping (e.g., no separation between 'tools' and 'ingredients').

I believe I can simplify and redesign the poster by addressing these aspects.

Fig.1.2 Layout sketches 1

Fig.1.3 Layout sketches 2

Fig.1.4 Layout sketches 2

After careful consideration, I decided to complete my poster design by introducing the history, benefits, preparation process, and essential tools for matcha, including the teapot (kyusu), tea bowl (chawan), and tea scoop (chashaku).

I selected Sketch 3 as the final layout choice for the poster. In the design, I included illustrations of tea leaves, matcha powder, a teapot, a tea bowl, and a tea scoop, combining them with a green and beige color scheme that represents the natural tone of matcha. These visual elements work together to reflect the calming and cultural essence of traditional Japanese matcha.

Fig.1.5 Screenshot of progress

Fig.1.6 Screenshot of progress

Finalized Infographic Poster

Fig.2.1 Static Finalized Infographic Poster

Fig.2.2 Animated Finalized Infographic Poster

https://youtube.com/shorts/1SdbXcKEx7Q?feature=share